Candidate Engagement Strategies ‘Must Hit The Mark’ Before GDPR Launch

Businesses have just a matter of months to make sure candidate engagement strategies are hitting the mark or risk losing access to valuable talent pools, the talent acquisition specialist Alexander Mann Solutions has warned.

The new General Data Protection Regulation (GDPR) rules, due to come into effect in May 2018, means that organisations must soon seek action by an individual to keep a record of their contact details and eventually engage with them.

But research published by the company in 2016, based on feedback from 998 recruiters, concluded that resourcing teams are not receiving responses from 72% of potential candidates contacted – resulting in many failing to comply with this standard.

Jeremy Tipper, director of Consulting and Innovation at Alexander Mann Solutions said: “While some may look on the introduction of this legislation with trepidation, it actually offers a catalyst to review and strengthen existing engagement strategies to reduce wastage in the recruitment process.”

“A great piece of advice we often give clients is to take lessons from their own marketing teams. Personalised content and marketing campaigns are just as important for candidates as they are for consumers. In many instances, they are one and the same group of people.”

He continued: “Untargeted engagement is damaging to an organisation’s employee value proposition and could be detrimental to future hires. Never before have resourcing teams had more impetus to ensure that communications are tailored, relevant and engaging. And thanks to rapid advancements around the use of talent analytics, the goal of implementing a highly robust and super-efficient engagement strategy is no longer a pipe dream – but the clock is ticking.”

GDPR will undoubtedly make some substantial changes to automated processing and the status of individuals’ rights, indicating that recruiters using automation in any stage of the hiring process must be clear and transparent about what they are doing.


To read more on GDPR and how it will affect recruitment, visit the Recruitment & Employment Confederation’s new GDPR section