Forums Vs Expos – How To Maximise Your Precious Time Out Of The Office

With a majority of ‘expert’ advice on Expos being somewhat outdated or, like with many businesses, asserting too much emphasis on easy routes rather than methods that actually work, it’s no wonder people get frustrated and disconcerted when they are looking to effectively network and source new connections without it lessening quality time spent in […]

The Nightmare Before Christmas: Why Marketers And Retailers Need To Plan Ahead

Selfridges launching its winter wonderland on the first day of August was a shock to the system. Down came the swimming costumes and suntan lotion, and up went 50,000 Christmas decorations and fluttering faux snow. From a customer perspective, it’s likely that Selfridges fired too soon. The campaign was instantly met with criticism. While some […]