Selfridges launching its winter wonderland on the first day of August was a shock to the system. Down came the swimming costumes and suntan lotion, and up went 50,000 Christmas decorations and fluttering faux snow. From a customer perspective, it’s likely that Selfridges fired too soon. The campaign was instantly met with criticism. While some … Continue reading The Nightmare Before Christmas: Why Marketers And Retailers Need To Plan Ahead
