Forum Insight: Customer Engagement Methods To Maintain Strong Relationships

Now more than ever, customer communication methods are becoming varied and diverse. Trade exhibitions, social media platforms, focus groups and surveys, personalised email campaigns – the list is endless. But which methods will prove to be the most effective for your business? Before investing too much time and effort into just one, think carefully about […]

The Nightmare Before Christmas: Why Marketers And Retailers Need To Plan Ahead

Selfridges launching its winter wonderland on the first day of August was a shock to the system. Down came the swimming costumes and suntan lotion, and up went 50,000 Christmas decorations and fluttering faux snow. From a customer perspective, it’s likely that Selfridges fired too soon. The campaign was instantly met with criticism. While some […]