Now more than ever, customer communication methods are becoming varied and diverse. Trade exhibitions, social media platforms, focus groups and surveys, personalised email campaigns – the list is endless. But which methods will prove to be the most effective for your business?
Selfridges launching its winter wonderland on the first day of August was a shock to the system. Down came the swimming costumes and suntan lotion, and up went 50,000 Christmas decorations and fluttering faux snow.